Stores that look the part. Marketing that sells.
Dacton Digital is an e-commerce agency. We design and build premium Shopify stores, then grow them with digital marketing that brings in the right customers.
Recent builds
Each project starts from a blank theme and the brand itself. No templates, no reskins.
Build, then grow
From brief to live store
Four clear stages, with sign-off at each one, so you always know what's happening and what's next.
Great service, fast delivery, fantastic website.The Combat Co
The Combat Co
A full move from GoDaddy to Shopify for a growing fightwear brand: every product migrated by hand, then the whole site rebuilt to the client's chosen look.
- Client
- The Combat Co
- Scope
- Full migration and rebuild
- Timeline
- 3 weeks
- Site
- thecombatco.com
The Combat Co had outgrown its GoDaddy site. The brand needed to move its entire store to Shopify without losing a single product, and come out the other side with a storefront that matched the quality of the kit: premium, clean and true to its black and red identity.
I handled the migration end to end, exporting the catalogue from GoDaddy and importing every product into Shopify myself, then checking titles, variants, pricing and images line by line. With the products in place, I rebuilt the site from the ground up to match the theme the client wanted: a clean, product-led layout where the gear does the talking, built so the team can manage it themselves.
- Week 1BriefDiscovery with the client: goals, the look they wanted, and an audit of the GoDaddy store and its catalogue.
- Week 2MigrationEvery product exported from GoDaddy and imported into Shopify, then checked for variants, pricing and images.
- Week 3RebuildThe full site redesigned and rebuilt to the client's chosen theme, tested and ready to launch.
- Full product migrationThe entire catalogue moved from GoDaddy to Shopify by hand, with variants, pricing and imagery checked before launch.
- Complete rebuildEvery page rebuilt from scratch to the client's chosen look, rather than a reskin of the old site.
- Reviews carouselCustomer reviews surfaced on the homepage and product pages to build trust at the point of purchase.
- Custom kit sectionA dedicated area for clubs and teams to request their own branded kit.
- Delivery messagingA site-wide banner for UK delivery, with the free-delivery threshold made clear.
- Badge-led brandingThe new EST 2023 badge carried consistently across header, footer and product details.
The transformation
Ember Lumbar
A premium redesign for a direct-to-consumer heated massage belt, built to appeal to customers who expect a high-end experience.
- Brand
- Ember Lumbar
- Scope
- Premium redesign
- Platform
- Shopify
- Site
- emberlumbar.com
Ember Lumbar sells a single hero product with a second on the way. The store needed to feel genuinely premium while keeping the existing colour scheme and Shopify product setup intact.
A single-product storytelling layout: generous imagery, calm typography and a clear path to purchase. The theme was structured so the second product slots in without a rebuild.
- Hero product storyA long-form product page that explains the benefits before asking for the sale.
- Room to growCollection and navigation built to scale from one product to a range.
- Premium finishRefined spacing, type and imagery aimed at a high-end customer.
Inside the store
Editorial serif type, warm neutrals and lifestyle imagery set the tone before a single product is shown.
Build the store. Grow the brand.
Everything an e-commerce brand needs under one roof: a custom Shopify store designed around your products, and the marketing to bring customers to it.
Packages
Every project is quoted to its scope. These starting points help you plan.
For stores that need a sharper look on an existing theme.
- Homepage and product page redesign
- Brand colours and typography
- Mobile optimisation
A fully custom Shopify theme, designed around your brand.
- Bespoke theme, every page
- Custom sections you can edit
- Speed and SEO foundations
- Launch support
Move from GoDaddy, Wix or WooCommerce without losing anything.
- Products, customers and orders
- URL redirects to keep SEO
- Domain and email handover
Updates, new sections, seasonal campaigns and priority fixes, so your store keeps improving after launch.
Ask about care →Paid social, email, SEO and conversion work, built around your goals and budget. Quoted after a free strategy call.
Talk growth →Migration combined with a full rebuild is quoted together. Every project gets a fixed quote after a free discovery call.
What we do
Everything behind the packages, from the first build to growing sales after launch.
How it works
How long does a build take?
Most custom builds take three to six weeks from discovery to launch, depending on the number of pages and custom features.
Can I edit the site myself afterwards?
Yes. Every section is built to be edited in the Shopify theme editor, and you get a walkthrough at handover.
Will I lose my products or SEO when migrating?
No. Products, customers and order history move across, and old URLs are redirected so search rankings carry over.
Do you only build websites?
No. Dacton Digital is a full e-commerce agency. Alongside Shopify builds, we run paid social ads, email marketing, SEO and conversion optimisation to grow your sales after launch.
Do you offer support after launch?
Yes. Ongoing care covers updates, new sections and seasonal changes on a monthly basis.
Hi, I'm Charlie.
Founder of Dacton Digital. Boxer, former coach, and the person you'll work with from the first message to launch day.
Boxing has been part of my life for the last eight years, and it has taught me more than anything else. Progress is rarely a straight line. There are hard rounds, setbacks and nights that don't go your way. What matters is what you do next: you get back up, you go back to work, and you keep going.
Before Dacton Digital, I was a coach. Coaching taught me that you can't help anyone until you truly understand them. Every person is different, so you listen closely, you pay attention to what they need rather than what you assume, and when something isn't working, you adjust.
I bring both of those lessons to every brand I work with. I take the time to understand your business, your customers and your goals. I build around what you need, I adapt when the plan needs to change, and I don't stop until you have the result you came for.
Based in England, shaped by a big part of my life spent in Australia.
Charlie
The hard rounds are where you find out who you are. The same is true in business.Charlie, founder
Lessons from the ring and the gym
What boxing and coaching taught me, and what it means for your project.
Keep going when it gets hard
Every project has its tough rounds. I don't cut corners or walk away when things get difficult. I work through it until it's right.
Listen first
Before any design or plan, I listen. Understanding what you actually need is how the work ends up delivering it.
Adjust between rounds
Good corners change the plan when the fight changes. If something isn't working, we look at it honestly and adapt.
Let's build something.
Tell me about your brand and what you need. I reply to every enquiry within one working day.
DactonDigital@gmail.com